Situation
WrestleMania is WWE’s premier annual live event
WWE takes over a host city with a week of events
Complete Community Synergy must be established
Sell Outs = Success
Challenges
New Media Market each year; Plus feeders
Create perception of market "ownership" with limited budgets
Sell out multiple events all week leading up to the main event
Target locals and visitors
RESULTS
Media Value
- Total value was 2 to 3x the cash spent in each market
- Trade media value was 10+ times higher than face value of assets traded in each market
Sales
2012: WrestleMania broke Sun Life Stadium’s attendance record
2013: WrestleMania NY was the highest grossing live event in WWE history
- 2014: WrestleMania New Orleans was the highest grossing event at the Superdome