Apel, Inc. is an independent boutique agency established almost 20 years ago.

• Expertise in sports/entertainment/event marketing and sales
• Deep experience with retail, education and not for profit clients
• Principals are industry leaders and directly involved with every client on a day to day basis
• Decades successfully building audiences and brands, driving revenues and profits, and maximizing the impact, efficiency and value of media/promotion/marketing plans

We recognize and are fiercely/equally committed to the importance of:

• Strategy - not as a static concept, but as an evolving/constantly updated "roadmap" for success
• Execution - implementation, evaluation, optimization... and RESULTS

Guiding principles:

• Creativity - fresh, objective thinking; focused/on strategy; no "off the shelf" solutions
• Flexibility - budget, team, action plan; ongoing throughout the process
• Teamwork - internal/external resources; coordination/communication
• Efficiency - operational/economic; low overhead; pay only for what's needed;
• Accountability - measure/monitor/report; adjust/refine