Situation

• New stadium, Higher ticket prices
• Dramatically reduced cash spending
• Weak team performance
• Pressure on single game sales

Challenges

• Most expensive media market
• Most clutter for entertainment/sports alternatives
• Limited trade - historically at 1 to 1 ratio

RESULTS

Pre Apel

• Cash = 63% of media value
• Initial trade index of 100 (media value to face value of assets traded)

With Apel

• Cash = 17% of media value
• Trade index approaching 200

Apel Impact

• 82% LESS cash
• 50% MORE trade value :  Trade index nearly DOUBLED
• Total measured media increased significantly while cash spending declined
• Digital media increased even more dramatically

• Cash = 63% of media value
• Initial trade index of 100 (media value to face value of assets traded)

With Apel

• Cash = 17% of media value
• Trade index approaching 200

Apel Impact

• 82% LESS cash
• 50% MORE trade value :  Trade index nearly DOUBLED
• Total measured media increased significantly while cash spending declined
• Digital media increased even more dramatically