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Apel, Inc. is an independent boutique agency established almost 20 years ago.

  • Expertise in sports/entertainment/event marketing and sales
  • Deep experience with retail, education and not for profit clients
  • Principals are industry leaders and directly involved with every client on a day to day basis
  • Decades successfully building audiences and brands, driving revenues and profits, and maximizing the impact, efficiency and value of media/promotion/marketing plans

We recognize and are fiercely/equally committed to the importance of:

  • Strategy - not as a static concept, but as an evolving/constantly updated "roadmap" for success
  • Execution - implementation, evaluation, optimization... and RESULTS

Guiding principles:

  • Creativity - fresh, objective thinking; focused/on strategy; no "off the shelf" solutions
  • Flexibility - budget, team, action plan; ongoing throughout the process
  • Teamwork - internal/external resources; coordination/communication
  • Efficiency - operational/economic; low overhead; pay only for what's needed;
  • Accountability - measure/monitor/report; adjust/refine